There’s a heck of a lot to love here.

Drag to Feed Me!

Heck yeah!

Heckova! dog food is the premium food your heck of a dog deserves. It’s specially formulated by canine nutrition experts to offer a heck of a lot of real raw taste and protein-powered nutrition. And don’t miss our Heckova! video next door >>>

Every recipe starts with real raw meat, which is mixed with a nutritious blend of superfood fruits, veggies and whole grains to support overall wellness and healthy digestion.

It all adds up to a heck of a great choice for you and your dog: the wholesome nutrition and rich taste of raw dog food, combined with the safety and convenience of freeze-dried.

Treat, Top & Mix

Add extra taste and nutrition to your dog's daily diet with Heckova! Treat-Topper-Mixer. It's also a great choice as a high-value training treat.

Learn More!

Complete Meals

Heckova! Complete Meals offer all the balanced daily nutrition your dog needs, along with the rich raw flavor they crave.

Learn More!

Single Ingredient

It’s your doggo’s dream come true: real chunks of human-grade animal protein. Just one simple ingredient makes for one very happy pup.

Learn More!

The highest food safety standards. Period.

Raw dog food is rich in nutrients, but to be safe for your pup, it needs to be handled with exceptional care and expertise. At Heckova! we’re proud to uphold the highest safety standards in the entire pet food industry.

Made in a world-class factory in the American heartland.

Every Heckova! product is made in our state-of-the-art factory in Nebraska. We source the best ingredients in the world so we can proudly produce our products right here in the USA.

All the flavor and nutrition of raw. None of the worries.

Because Heckova! dog food is never cooked, it retains all the rich flavor and nutrients of raw. So you can dish up a delicious raw meal for your pup anytime and anywhere -- worry-free and hassle-free.

Feeding Treat
Veronica Padilla

My Frenchie, Roux, is allergic to everything under the sun.

I've tried so many foods, but there are always multiple ingredients that she can't tolerate—which means itchy skin, a bad belly, and, oh the fowl smells. Not any more. We're forever grateful. Happy dog, happy life. Thank you, Heckova!!


Me loves dis yummy food, mom.

Me hops, me snorts and me grunts to letcha know. Sure, me have resting frenchie face on da outside, but me smiling ear to ear on da inside. Dis is good stuff!!

Hungry for more? Let’s dig into the details.

Is the chicken raised without antibiotics?

Heck yeah, it is! 100% of the chicken we use in our recipes is from poultry raised without antibiotics.

Does Heckova! contain any fillers?

No way. Take a look at our nice short ingredient lists. You’ll see they only include ingredients that are both recognizable and full of essential nutrients. Nothing weird. Nothing scary sounding.

Is Heckova! made in the USA?

Heck yeah it is! We're proud to produce every bag of Heckova! in our state-of-the-art freeze-dry facility in Nebraska, upholding the highest safety standards in the pet food industry.

Who creates Heckova! recipes?

Every recipe is developed by our Research and Innovation team, which is made up of highly skilled experts in the fields of animal science, animal nutrition, food science and technology. They have many years of experience working in animal nutrition at distinguished companies and are passionately devoted to formulating safe and nutritions freeze-dried recipes.

Where are Heckova! products made?

All Heckova! products are made in Nebraska, USA.

Will my dog like it? Do you perform any palatability or digestibility testing on your products?

You bet we do! Heckova! products are tested for palatability at certified canine kennels/institutions. We use these same kennels to make sure Heckova! is highly digestible.