Treat, Top & Mix
Add extra taste and nutrition to your dog's daily diet with Heckova! Treat-Topper-Mixer. It's also a great choice as a high-value training treat.
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Complete Meals
Heckova! Complete Meals offer all the balanced daily nutrition your dog needs, along with the rich raw flavor they crave.
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Single Ingredient
It’s your doggo’s dream come true: real chunks of human-grade animal protein. Just one simple ingredient makes for one very happy pup.
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My Frenchie, Roux, is allergic to everything under the sun.
I've tried so many foods, but there are always multiple ingredients that she can't tolerate—which means itchy skin, a bad belly, and, oh the fowl smells. Not any more. We're forever grateful. Happy dog, happy life. Thank you, Heckova!!
Veronica P.
Heckova! Customer
Me loves dis yummy food, mom.
Me hops, me snorts and me grunts to letcha know. Sure, me have resting frenchie face on da outside, but me smiling ear to ear on da inside. Dis is good stuff!!
Roux
Part bat, part pig, part ninja
Hungry for more? Let’s dig into the details.
Where can I buy Heckova!?
You can find Heckova! at regional Target and Meijer stores. View our Where to Buy page to view a map of locations. You can also fetch us online at Target.com, in addition to purchasing directly through our website.
How do I feed my dog Heckova!?
Heckova! Complete Meals and Treat Topper Mixers can be served as is, directly from the package, or it can be rehydrated if your dog prefers. If rehydrating, add 2 tablespoons cool or warm water per 1/4 cup of food. More or less water can be used depending on your dog's preference. You can also use broth if you prefer (not hot). Let it sit for 3-5 minutes before serving and discard any rehydrated food after 1 hour if it is not consumed. Always make sure your dog has access to plenty of drinking water.
What does Safe Quality Food (SQF)-Certified mean?
The Safe Quality Food (SQF) Program is a Global Food Safety Initiative (GFSI)-recognized certification. The SQF program details strict food safety and quality standards that cover all aspects of the food supply chain. Every year, our food safety and quality program and manufacturing facility are audited by an SQF auditor. We’re incredibly proud to have earned an “Excellent” rating (the highest rating achievable) in every SQF audit.
Is the chicken raised without antibiotics?
Heck yeah, it is! 100% of the chicken we use in our recipes is from poultry raised without antibiotics.
Tell me more about what “human grade” means.
They are made using only high-quality, human-grade beef livers, and each treat maintains that high level of quality throughout. Our product meets AAFCO guidelines for human-grade pet food, including:
1) 100% of the ingredient used is human-grade/edible
2) The product is stored, handled, processed and transported under the same rigorous requirements as human food
3) The manufacturing facility is registered with the FDA to manufacture both human food and animal food"
Our Single-Ingredient Beef Lover Beef Liver Bites are only intended for animal consumption.
